‘It’s not a further juice box’

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McLaughlin was disappointed by the deficiency of healthy, purposeful beverage selections precisely designed for young children, and puzzled why this market hadn’t caught up with the plethora of wholesome beverages out there to adults.

“Children’s drinks, even all those marketed as balanced, have a tendency to be loaded with sugar, dye, and artificial additives. I wouldn’t consume any of all those beverages, and I wouldn’t want my youngsters to possibly,”​ explained McLaughlin, who established out to create a beverage that was nutritionally on par with the grownup beverage possibilities out there.

As a own proponent of fermented foods (her young ones are no stranger to sauerkraut, kimchi, pickles, and kombucha slash with h2o or juice, she explained) McLaughlin focused the underdeveloped little ones gut health and fitness market as her entry stage to commencing a beverage brand with probiotics.

“The most important detail to me was hydration and probiotics,” ​McLaughlin told FoodNavigator-United states.

Kaylee’s Lifestyle​ also sweetens its goods with monkfruit to create a style that would attractiveness to children.

Noting that it would have been a obstacle to market place a kombucha for kids — as quite a few non-alcoholic kombuchas however have very low ranges of alcohol (but will have to contain significantly less than .5{d9cf345e272ccae06ddf47bdd1d417e7fd8f81a9d196cc6ace4cb20fad8f4c22} abv), McLaughlin discovered the finest way to include probiotics was in shelf-stable variety by means of the use of a patented encapsulated probiotic strain B. subtilis​​ DE111 from Deerland Probiotics and Enzymes.

“It’s encapsulated so it doesn’t activate right up until it is in the appropriate environment, which is in your intestine,”​ stated McLaughlin, who states the probiotic pressure serves as a much more reputable way for mother and father to know that their youngsters are really consuming the 5 billion CFU (colony forming units) rely from in the products.

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