Jennifer Lopez Launches a Skin-Treatment Line, JLo Magnificence

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Jennifer Lopez.
Picture: Taylor Hill/Getty Pictures

JLo Beauty, J.Lo’s magnificence line, has an formal launch day.

Yesterday, a shiny video clip appeared on the singer’s Instagram prior to her receiving the People’s Icon trophy at the People’s Choice Awards. The video’s gleam was not emanating from Lopez herself, as it typically does, but from the words “JLo Attractiveness,” published in juicy bubble letters rising from a pool of reflective rose-gold lava.

According to the caption, no matter what glow-inducing magnificence items are swimming close to under there will be surfacing on New Year’s Day 2021.

Lopez did slender down the product or service alternatives a smidge. In a second post, we see her modeling how the J.Lo glow appears to be like on human beings instead than bubble letters. “This is not just a enthusiasm project, it is a 30-year aspiration,” the caption reads. “I cannot wait around to share my skincare secrets with you!!” From this, we can glean two factors: (1) J.Lo probably receives the vampire dilemma as often as her fellow unaging beauty-model founder Pharrell does, and (2) her new line will almost certainly start with pores and skin-care products and solutions or maybe “aesthetic pores and skin care” solutions that merge skin treatment with make-up finishes.

Yet another hint arrives from the JLo Attractiveness Instagram account, which bears the tagline “Beauty Has No Expiration Date.” The feed is house to a clip of a mysterious, silhouetted rose-gold solution that is mentioned to “hustle.” J.Lo is fairly the pores and skin-treatment fiend, so that bottle could be nearly anything from a bronzing serum to an eye cream infused with diamonds. Be absolutely sure to thoroughly review her lengthy alleged beauty rider ahead of positioning your bets. The fantastic information is you won’t have to wait around lengthy to see how you fared. Even though the line launches on January 1, you can sign up on the brand’s web page for early accessibility on December 8.

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