- Rebellion Food stuff, a 2-year-outdated startup that makes low-carb breads and crisps, has raised $1.25 million in Series A funding.
- The enterprise promises its goods are increased in fiber and much more wholesome than other opponents.
- The spherical was led by Trousdale Ventures and former Dentsu US and Americas CEO Nick Brien. Food items business owners together with Pressed Juicery’s Hayden Slater, Health-Ade’s Daina Trout, and Sugarfina’s Rosie O’Neill and Josh Resnick also participated.
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Wellness and wellness direct-to-buyer brands have develop into warm in current years, and a 2-yr-aged foods startup is hoping to ride the wave.
Rebellion Food items, which tends to make lower-carb breads and crisps, has raised $1.25 million in Series A funding, the company reported. It also bought a distribution deal with Midwest grocery chain Meijer to help the immediate-to-buyer model expand to retail.
The enterprise was established by previous Procter & Gamble model supervisor William Schumacher, his sister Kate Schumacher, and Blue Oven Bakery founders Mark and Sara Frommeyer.
Rebellion statements its goods are higher in fiber and nutritional worth than other breads since it takes advantage of ingredients like egg whites, MCT oil and almond flour. Its flagship merchandise is a bread called the Keto Kube, manufactured with baking powder relatively than yeast.
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The startup has aimed at followers of the keto diet program — a superior-fats, minimal-carb diet plan which is turn into popular among persons looking to drop body weight or regulate wellbeing ailments like diabetic issues and epilepsy. But it plans to use the funding to broaden its foundation, Schumacher reported.
“I want to develop the Olay of foods and be the foods manufacturer of the masses, but I want to do it in a way that is gorgeous, inspiring, and actually lifts persons up — just as Olay did with skincare,” Schumacher told Insider.
Rebellion intends to use the new funding to use extra people today, raise its product sales and advertising and marketing, and eventually extend to new types like chips, pasta and cookies, and create a membership product.
Like models these types of as Banza, Beyond Meat, and Magic Spoon, Rebellion Food items has benefitted from men and women receiving far more wellness-aware. The well being food market place is anticipated to achieve $557.6 billion in global sales in 2024, in accordance to a report from Investigation and Markets, and you can find place for the market place to increase, for every Nielsen.
Even so, Uprising will face escalating competitors as it appears to be like to grow to other types like pasta and cookies, where customers have a great deal of options.
Schumacher instructed Insider that the firm’s income experienced been developing 10x year-over-12 months given that its launch, nevertheless he declined to give particulars. He mentioned that the ultimate intention was becoming obtained by a foodstuff conglomerate.
Nick Brien, former Dentsu US and Americas CEO, stated that he decided to commit in Uprising due to the fact he believes that the food items field is ripe for disruption.
“Getting worked for the likes of Normal Mills, Nestlé, Kellogg, and P&G in my agency lifetime, I have noticed how many [of them] have seriously concentrated on well being and wellness for the masses,” he mentioned.
The funding round was led by Trousdale Ventures as properly as Brien. Food items business owners Pressed Juicery’s Hayden Slater, Health and fitness-Ade’s Daina Trout, and Sugarfina’s Rosie O’Neill and Josh Resnick also participated.
Beneath is Uprising Food’s fundraising deck.