Plant-Powered Manufacturer ZENB Launches 100{d9cf345e272ccae06ddf47bdd1d417e7fd8f81a9d196cc6ace4cb20fad8f4c22} Yellow Pea Pasta with the Flavor and Texture of Classic Pasta

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A compact but mighty legume, the yellow pea is packed with protein, obviously gluten-no cost and supplies 40{d9cf345e272ccae06ddf47bdd1d417e7fd8f81a9d196cc6ace4cb20fad8f4c22} much more fiber to yellow pea goods when the total legume, pores and skin incorporated, is made use of. ZENB Pasta contains 17 grams of protein, 11 grams of fiber and 30{d9cf345e272ccae06ddf47bdd1d417e7fd8f81a9d196cc6ace4cb20fad8f4c22} fewer web carbs than conventional pasta in every 3-ounce serving. A tasty alternate that can be sent straight to your doorway, ZENB Pasta is for every person – from these who adhere to a plant-based mostly lifestyle to individuals who appreciate uncomplicated, nutritious food swaps.

Client consumption and purchasing behaviors have developed this past year, with extra men and women wanting plant-based mostly foodstuff decisions that do not sacrifice flavor. In a recent examine by ZENB, 2,000 U.S. shoppers had been surveyed to obtain out how the pandemic impacted their having routines, with outcomes indicating that most U.S. adults are trending toward creating far better meals possibilities and adapting straightforward life style improvements that can affect their overall wellness. Success present:

  • Whilst 61{d9cf345e272ccae06ddf47bdd1d417e7fd8f81a9d196cc6ace4cb20fad8f4c22} of respondents indicate that style is a single of the top rated elements when getting food, 48{d9cf345e272ccae06ddf47bdd1d417e7fd8f81a9d196cc6ace4cb20fad8f4c22} are hesitant to check out plant-based products due to the fact they do not feel it will taste excellent. ZENB is doing work to bridge this hole by altering the notion of plant-based mostly foodstuff with products and solutions that flavor great and are fantastic for you.
  • More than 50{d9cf345e272ccae06ddf47bdd1d417e7fd8f81a9d196cc6ace4cb20fad8f4c22} of respondents are cooking more meals at residence and 32{d9cf345e272ccae06ddf47bdd1d417e7fd8f81a9d196cc6ace4cb20fad8f4c22} are consuming more healthy with an enhance in usage of fruits and vegetables. In actuality, 45{d9cf345e272ccae06ddf47bdd1d417e7fd8f81a9d196cc6ace4cb20fad8f4c22} have either attempted or are extra probably to test plant-dependent products, supporting the development of the flexitarian food plan development – a type of eating that embraces the intake of plant-based meals without having entirely doing away with meat and other animal solutions.
  • An escalating variety of U.S. people, nearly 30{d9cf345e272ccae06ddf47bdd1d417e7fd8f81a9d196cc6ace4cb20fad8f4c22}, are turning to the internet to buy their groceries. And with 32{d9cf345e272ccae06ddf47bdd1d417e7fd8f81a9d196cc6ace4cb20fad8f4c22} of respondents believing that benefit is an crucial issue when making food stuff buys, ZENB’s direct-to-customer company product is a solution to generating plant-dependent products quickly available for Individuals.

“Folks are getting significantly aware of the physical, emotional and environmental advantages of taking in plant-centered,” said Cynthia Sass, registered dietitian, New York Situations ideal-advertising author and ZENB adviser. “The yellow pea, a powerful and flexible legume stuffed with vitamins and minerals and possibly the next ‘it’ component, would make the ZENB Pasta start a timely introduction for the numerous men and women looking for healthful meal swaps. Nutritious however delicious, you may like it as considerably as common pasta so you can truly feel great about having fun with pasta night far more than when a 7 days.”

ZENB Pasta utilizes the entire legume, like skin, to encourage meals squander reduction whilst introducing fiber and generating a moderate flavor and wonderful texture that make it extremely multipurpose for recipes. ZENB Pasta aligns with the brand’s mission to give people with an easy way to undertake a plant-powered life-style, embrace wholesome dwelling and collectively aid a extra sustainable environment.

“By employing elements of legumes and veggies that are often ignored and generating an simple direct-to-consumer expertise, we are functioning to modernize and broaden accessibility to the plant-based mostly industry via flavorful items that are approachable for all, irrespective of diet plan choice,” said Christiane Paul, ZENB chief promoting officer, U.S. and U.K. “At ZENB, it is our eyesight to build a larger sized wellness way of life neighborhood for mindful individuals seeking veggie-very first snack and mealtime possibilities, and our new yellow pea pasta is the 1st of numerous improvements to arrive.”   

ZENB Pasta is available in Rotini, Penne and Elbow shapes. Initial time purchasers can try each individual range with the starter pack, which is obtainable for $14.99 with totally free delivery. Bigger quantity boxes of 6 ($29.99) and containers of 10 ($49.99) can also be ordered for supply. For added convenience, subscribe to get a 5{d9cf345e272ccae06ddf47bdd1d417e7fd8f81a9d196cc6ace4cb20fad8f4c22} discounted and absolutely free delivery.

ZENB is a worldwide brand with vast existence in the U.K. and Japan. The model introduced in the U.S. in June 2019 with its veggie-initial snack merchandise, producing Chicago its domestic headquarters. The revolutionary yellow pea pasta was pretty properly been given when it debuted in Japan earlier this 12 months. Now, ZENB Pasta is out there solely on where U.S. purchasers can also locate far more than 50 special and tasty pasta recipes that will encourage any residence chef.

About ZENB
ZENB is a plant-driven, direct-to-customer brand on a mission to make plant-centered foods a lot more delectable, accessible and handy. Applying parts of legumes and greens that are normally thrown away (pores and skin, seeds, stems and all), ZENB merchandise open up a total new world of flavor and nourishment. A world-wide model with vast presence in Japan and the U.K., ZENB debuted in the U.S. current market in 2019 with its veggie-initially snack goods, ZENB Veggie Sticks and ZENB Veggie Bites, with domestic headquarters in Chicago. Fully commited to generating plant-based mostly products and solutions the middle of day-to-day lives, the manufacturer introduced a solitary-component pasta produced from yellow peas in November 2020 for U.S. individuals, with designs to grow its meal and snack portfolios. For extra facts about ZENB and to be a part of the group, go to or adhere to alongside on Instagram, Fb, Pinterest, and Twitter

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