The worth of wholesome snacking has been amplified amidst the COVID-19 pandemic. With adjustments in routines and work from property, the impulse to get a snack on-the-go has greater. Having said that, most of the time, we conclusion up consuming unhealthy food stuff.
For this rationale, Raksha Shenoy started Tapas Food items to market guilt-cost-free, balanced snacking choices. The Udupi-primarily based startup operates two models — Tapas and Nummy.
Led generally by an enthusiastic team of rural women, Tapas Foodstuff attempts to collaborate with farmers and community communities to make natural superfoods like makhana or Fox Nuts out there across the globe. They decide on farms that develop makhana or fox nuts.
“The pandemic delayed our start by 6 months, but eventually, we managed to start off in August 2020 in a little village named Miyar in Udupi, Karnataka. The startup ecosystem in rural India is not as lively as it is in the cities. Mobilising uncooked substance and other methods have been a massive discovering working experience for us. It will acquire time for us to establish the ecosystem all around us,” Raksha Shenoy, Founder of Tapas Food stuff, tells YourStory.
What does it give?
At present, Tapas Foods can make available these makhanas in lots of kinds — plain, roasted, and as prepared-to-try to eat flavoured makhanas in tacky, spicy, and tangy flavours in compact, medium, and huge packs, among some others. The pack of a few of 225 grams every single are priced at Rs 369 on Amazon.
“We also have health and fitness consume blend and powders that can make your daily food healthy and nutritious,” the founder states.
Whilst Raksha had a wonderful vocation in Human Resources, she wished to do something of her have. Her father Gopinath Shenoy is a serial entrepreneur in a compact town in Udupi, which also contributed to her pursuing entrepreneurship.
The next-technology entrepreneur says, “Once the discussion began, the foods marketplace was my 1st choice, specified our want to endure. I did a class from CFTRI, Mysore, to understand the meals business as it was all new to me. I realised there is an possibility in the healthful food items phase. Some surveys discovered this, and in basic, I observed it all around me people today needed balanced food items possibilities. And, this was in July 2019.”
Placing up the production
The subsequent obstacle for Raksha was if she would outsource or produce in-home. Although outsourcing would have saved time, Raksha realised handling the production in-dwelling would give the startup manage and value gain. She decided to go with the latter. However original investment decision was higher, Raksha states Tspas Food noticed expense gain in the foreseeable future.
“We started out by figuring out makhana/Foxnuts, popularly regarded as Lotus seeds. While rather well-known in the Northern section of India, folks in the South did not seem to know much. When we introduced a study, it was discovered that 95 p.c of participants did not know makhana was organic and arrived from the h2o lily plant. But it was encouraging to know that the number of individuals who realized about it had been informed of its amazing wellbeing positive aspects. Upcoming challenge was the raw materials, and the resource was in North India. But, we felt it was well worth introducing it in the South market place,” Raksha points out.
The startup had planned to launch in April 2020, but the COVID-19 pandemic transformed the designs. Raksha provides, “It is nonetheless not straightforward to start a physical small business in India. The approvals, licenses, and resources exhaust you suitable in the beginning.” Nevertheless, her father and husband assisted her towards this conclude.
On the internet and offline
Soon immediately after, Raksha set up the manufacturing unit, educated the rural women of all ages who would support her in producing, set in procedures, trails, and the set up the production line.
“We are wanting at a blend of on the internet and physical distribution to arrive at our focus on shoppers. We are by now on Amazon and other ecommerce platforms. We are also placing our distributor network and sales,” she claims.
“We work in an industrial place in Miyar village surrounded by residential colonies. Our personnel appear from these colonies. They all experienced compact work opportunities in clothing factories, foods factories, etc., but misplaced their jobs during the pandemic as several factories experienced to pause or shut functions. Some were being homemakers, compelled to start off performing as their husbands shed work opportunities for the duration of the pandemic,” suggests Raksha. Currently, Tapas Meals has a workforce of 10 staff members.
The Indian snack industry is around-crowded with classic gamers like Haldiram, Pepsi Co, ITC, and Balaji. Far more just lately, gamers like Yoga Bar, Snackible, Open Key, The Whole Truth of the matter, Health and fitness Warrior, and Nature’s Route have ventured into this sector.
In simple fact, shifting forward, Tapas Foodstuff is planning to collaborate with other nutritious brand names.
“We can jointly have a better distributor network, improved access, improved visibility, and better earnings. Through this, I want to access out to our so-named ‘competitors’ to see the profit in collaborating. Possibly in a small way, but let’s do it. If it does not operate, so be it! We will learn from it,” suggests Raksha.